Top 5 Beauty Retail iOS Apps in Turkey Q1 2022

In Q1 2022, the top beauty retail iOS apps in Turkey exhibited notable performances in terms of downloads and active users, as captured by Sensor Tower. Here’s a closer look at the trends for each app:

Watsons: Kozmetik ve Alışveriş showed substantial growth in downloads, starting at 5.4K weekly downloads in late December and peaking at 15.5K in the week of March 7. It maintained a steady increase in active users, climbing from 51.3K in late December to a peak of 72.6K in early March.

Gratis: Kişisel Bakım & Makyaj experienced consistent download growth, starting at 4.3K weekly downloads in late December and reaching 8.9K in late February. The app also saw a rise in active users, beginning at 10.3K and peaking at 15.9K in early March.

Eski Versiyon Sephora had fluctuating download numbers, with a high of 3.2K in early January and a low of 1.5K in late March. Active users showed a slight overall increase, starting at 29.7K in late December and reaching 32.3K in early March.

Yves Rocher had relatively stable download numbers, with a slight increase from 1.7K in late December to 1.9K in mid-March. Active users also saw a gradual rise, from 10.6K in late December to a peak of 12.5K in mid-March.

EveShop saw a modest increase in downloads, starting at 1.3K in late December and peaking at 1.7K in late February. Unfortunately, there is no available data on active users for this app.

These insights highlight the dynamic nature of the beauty retail app market in Turkey. For more detailed analysis, visit Sensor Tower.